iOS and GOOGLE PLAY
STORE FRONTS

The store fronts for both ios and Google Play were tested and optimized for each platform. From the start the marketing team receives consumer insights for the initial launch. The research gives us a strategy on how the art team should approach and market the game. Each game is then tested for screenshots,  content, orientation, copy, characters, colors, and much more. The tests proved theories and enforced the right direction on how to market the game. In doing so, return on investment (ROI) and cost per installs (CPI) were always in line or under the department’s budgets. 

ROLE: Creative direction, concepting, visual design, project management

DESIGNERS:  Bert Tam, Yuki Chung, Andrew Yang