DISPLAY ADS

Kabam’s User Acquisition team uses metrics to optimize their ads. Each ad created goes through a series of testing for optimization.  Some of the testing includes characters, colors, text copy, and even backgrounds.  The test results are then optimized further to lower CPI’s.

Here are a handful of examples from games such as Marvel Contest of Champions, Star Wars Uprising, and various 3rd Party games. The ads are full concept pieces that are resized and translated up to 17 languages.

ROLE: Art Direction, Visual Design, Project Management

DESIGNERS:  Bert Tam, Yuki Chung, Andrew Yang